To Blog or Not To Blog? That is the Burning Question

I don’t know about you, but the idea of blogging has been nagging me for years. I’ve resisted the urge each time. I finally decided to take a deep look at it and, since you are looking at the blog, I obviously decided to start.

In my consulting business and during interactions with entrepreneurs, business owners and executives, I find that there is a lot of confusion, anxiety and at times disdain for technology.

Some companies have invested a lot of money in technology to only be disappointed in the end when it doesn’t do what they wanted it to do. Other companies have invested money in technology only to leave it on the shelf. There is a lot of underutilized technology out there. Maybe we can uncover some of this value and raise the ROI on existing technology investments.

Some of you reading this blog know me, but others probably have no clue who I am. To add some context to this post, I will share a bit of my background. I put myself through college as a stockbroker at a major discount brokerage firm. The interesting thing is that I got that job, not because I wanted to be a stockbroker, but because I was an active trader and loved the concept of having my own trading terminal on my desk, receiving an employee discount on my commissions and oh, the paycheck? Yeah, that was a nice bonus on top of the perks. After college, I started an accounting firm, which morphed into a CFO-for-hire firm, which morphed into a boutique mergers and acquisitions firm.

Smelling the foul odor of the dotcom era, years before the bubble burst, I decided it was time to get out of corporate finance and morphed my company once again, this time into a technology consulting firm. With my background as an entrepreneur and financial consultant, my firm was able to bring a very different perspective to our technology consulting and development projects.

Although corporate finance runs through my veins, I must say that the technologies for optimizing the entire sales and marketing funnel are highly interesting to me. They are actually currently a passion for me. Especially in today’s economy where companies with a well tested, monitored and optimized sales and marketing funnel can pick up market share while their competitors sit on the sidelines waiting for the economy to improve. I am currently working on some exciting developments in this area and hope to share them with my readers soon. Ok, enough about me – you can always click on the About and Consulting links if you want more.

What I hope you will get out of this blog is a different perspective on technology and how it can be used to improve individual productivity as well as companywide performance. I will use traditional blog posts, but will also incorporate video blog posts to help better illustrate concepts.

What I hope to get out this blog is to strengthen old relationships and build new relationships with entrepreneurs, business owners, executives, fellow consultants and other bloggers. Since technology is only helpful when it is correctly implemented, my hope for this blog is to help current projects and foster new projects. Let’s be blunt – blogging is a lot of work and a big commitment, so my ultimate intention is to gain new business.

I would like this blog to be helpful to the readers, so I encourage comments and other feedback. I know there will be varying opinions and viewpoints as different issues are discussed. I encourage the varying viewpoints to be shared, because we can all learn something new and benefit from looking at things in different ways.

Some of the areas that I am interested in are business intelligence, business performance management, enterprise content management, enterprise information management and … well, I think you probably get the idea. I like technology that allows companies to manage the mountains of data and information, turning it into actionable insight.

I look forward to your comments and input.

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